Can you opt out of big data?

In late April I spoke about my personal experiment on opting out of big data at a local conference, Theorizing the Web 2014. The talk was webcast, covered by Mashable, and promptly went viral. I've tried to collect the major places where the story was told, both via interviews with me (at Forbes, NPR, and Think Progress) and through third-party. You can watch the original talk here and check out my opinion piece that goes into the reasoning behind the experiment and its implications for our data-driven society.